About
Laila El Mehelmy is an artist based in Amsterdam, who transformed her diverse cultural heritage — Saudi, Syrian, Egyptian, and Palestinian — into jewelry artistry.
Trained as a metalsmith with a keen eye for sculptural forms, she blends tradition and modernity, culminating in her artisanal jewelry brand.
With a vision to transform sculpture into accessible, wearable forms, Laila's journey began with a fascination for the body as the protagonist of a beautiful story, where each piece comes alive.
“I WAS ALWAYS INTERESTED IN MAKING SCULPTURES, BUT THE IDEA THAT SOMETHING CAN BE WORN DAILY MADE ME THINK OF HOW EACH PIECE CAN BECOME PART OF THE WEARER’S LIFE…”.
More than adornments, they stand as blank canvases — an open invitation for you to infuse your own values, interpretations and memories. Each piece is a unique reflection of its wearer.